Confused about how to measure PR? Unsure of what to look at, what matters, and what doesn't? Get your copy of How to Measure the Value of Public Relations in the 21st Century, from SHIFT Communications.
In this book, you'll learn the three ways that PR has attempted measurement in the past, how to set up a PR measurement funnel, and how tools like marketing automation and Google Analytics can be used to see the true value of public relations.
You'll receive the book in PDF, Kindle, and iBooks formats, slides from the accompanying talk, along with an example spreadsheet in Excel format that you can use to jumpstart your PR measurement.
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